Pioneering Use of NFT Artwork to Fund Live Theatre

Graham & Townley Productions are launching The Viking NFT, a series of digital artworks, to fund Blodlina, a new musical premiering at this year’s Edinburgh Festival Fringe.

Sales of the NFT will directly fund the theatrical production and the success of the production will increase the value of the NFT.

Much like conventional theatre angels, the community of NFT holders will be associated with the show throughout its developmental journey. NFT holders will also be offered exclusive benefits only possible through an NFT.

Theatre funding, both public and private, is in crisis. Could this innovative NFT project provide a creative solution to this financial storm?

Live theatre is facing a perilous future. Since the 2008 financial crash, it has been increasingly difficult to secure funding. The Coronavirus pandemic has exacerbated the problem – illustrated by the recent closure of Andrew Lloyd Webber’s Cinderella in London’s West End.

Traditionally, theatre has relied on public sector grants, private funding (e.g. high-net-worth individuals often known as Theatre Angels) and charitable donations. These traditional sources of finance are unlikely to yield the amount needed for theatre to self-sustain. Rather than focusing on raising funds from a small number of institutional investors, an NFT sale gives more people, who would not normally be able to, the opportunity to invest in the development of new theatre.

Whilst theatre funding is in crisis, sales of NFTs are booming. However, NFT investors are increasingly looking for projects with real-world applications and utility. Graham & Townley Productions have created The Viking NFT as a new model of theatre investment, democratising funding and forging a new relationship between theatre and investors.

In the future, could NFTs become one of the primary mechanisms for financing live theatre?

What is NFT Artwork?

NFT Artwork is made up of a collection of digital data (the artwork) stored on a blockchain (such as Bitcoin, Ethereum, or Polygon) – a type of distributed ledger. Ownership of an NFT is recorded on the blockchain which is stored in each individual owner’s personal cryptocurrency wallet. NFT ownership is publicly verifiable in so far as it is possible to check which wallet is being used to store a particular part of the blockchain.

The Viking NFT

Graham & Townley Productions has developed a unique series of high-quality limited-edition NFT artworks associated with a new theatre production – Blodlina – currently in development.

Bloodlina – The Viking Musical is light hearted, fun original piece of theatre. With brutal sword fights, haunting folk melodies and exhilarating heavy metal – it tells the story of a community courageously fighting for survival.

Acclaimed digital artist Lawrence Mann has created  200 Viking sword artworks, based on meticulous historical research.

This limited series of NFT Artworks will be sold this June. The initial cost of each NFT will  be an accessible £200-300. Graham & Townley Productions will invest the proceeds directly into the development and production of Blodlina.

Click here to see The Viking NFT website.

Why own The Viking NFT?

Buyer’s of The Viking NFT will get:
  • a beautifully crafted stand-alone artwork
  • a token conferring membership of the Viking NFT community and the associated community benefits. e.g. inside access, exclusive previews and interaction with the creative team
  • access to digital benefits such as additional NFT drops and priority access to associated projects.
  • An asset associated with the founding of the production.  Should the show experience great success – the limited edition NFT will increase in value.

In addition to these practical benefits, The Viking NFT offers the opportunity to support and be involved in an exciting new project designed to reimagine the way arts, culture and show business are financed.